Why is important to “front-load” terms in the article title?

Title front-loading is a behavioral SEO technique which can lead to increased CTR on search result listings.

Here's how it works: The human eye tends to scan search results and other information starting from the beginning of each line of text -- and more importantly, we don't typically read the whole line when we're scanning for information.

By front-loading relevant keywords at the start of an article title, SEOs can leverage this behavioral phenomenon for a higher click-through rate.

Here's Wordmetrics' founder James Roven discussing this behavioral SEO strategy:

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